Just Zoogle It! Bridging Tradition and Technology for Pilmico Feeds’ Sales Teams

At Aboitiz Foods, our sales team members are on the frontlines of our operations. Their typical workweek demands a complex set of responsibilities, including customer engagement, managing their concerns, meticulous planning, and reporting. On top of these, they must also maintain expert technical knowledge across the different species we serve. This is particularly true for the sales team of Pilmico Feeds, the animal nutrition division of Pilmico, an Aboitiz Foods company headquartered in the Philippines. 

To address these evolving demands amidst Pilmico’s growing product portfolio, the Nutrition, Innovation & Technical Research (NITR) team introduced Zoogle, an integrated knowledge hub. Co-developed by the Business IT Solutions (BITS) team, this web-based application houses every functional information the sales team needs—from feeding guides and farm management guides to calculating relevant farm performance metrics across multiple species, among others. 

What sets Zoogle apart is its offline functionality.  Recognizing the challenges faced by teams visiting remote farms with limited network access, the app was designed to deliver critical features even without internet connectivity. This allows sales teams, especially those providing day-to-day support and technical guidance on farms, to obtain the information they need to perform at their best—anywhere.

This initiative is a great example of how Aboitiz Foods integrates animal production with technology, bridging traditional agri-food practices with modern innovation. Zoogle, conceptualized by NITR and co-developed by BITS teams of Aboitiz Foods, clearly demonstrates how we pursue shared wins through teamwork. In addition, it also brings to life the Aboitiz A+ 10 behaviors of being “Synergistic” and “Innovative.” Aligned with the Aboitiz Group’s Great Transformation journey, we are leveraging the power of technology to streamline and optimize our processes, revolutionize traditional ways of working, empowering our team members and partners to thrive in a rapidly evolving market. 

Bridging tradition with technology for animal nutrition expertise

Zoogle has transformed access to comprehensive information, making the once tedious task of flipping through pages of notes into a simple process that requires just a few clicks. The platform provides easily accessible information on various species, including hog, rabbit, broiler and layer chickens, duck, and quail.

“As we expand Pilmico Feeds’ portfolio to explore new markets and opportunities within the livestock industry, it’s essential to provide our frontliners with the right tools to stay updated on key knowledge–whether it’s about our products or farm management practices,” shared Alvin John Oliveros, DVM, Product Development Manager (NITR), Aboitiz Foods.

Embracing technology and having a data-driven mindset is essential to becoming a Techglomerate. With Zoogle, we can provide data-driven technical support to our customers, offering automatic computation features that reduce human errors. 

Keeping Customers Top of Mind 

Upholding one of our core values, “Keep Customers Top of Mind,” Aboitiz Foods is committed to building partnerships that extend beyond traditional sales by consistently prioritizing our customers’ welfare. This commitment is fully exemplified by Pilmico Feeds, which not only provides high-quality feed products but also holistic after-sales services, including technical support, to ensure our customers’ farms reach their full potential. 

Zoogle plays a key role in this customer-first approach, empowering our Sales teams to become trusted and reliable partners in the field. “Zoogle offers the support needed to enhance the Sales teams’ efficiency, enabling them to become even more effective partners in driving growth for the company and our customers,” Oliveros added. 

Since its launch in December 2024, Zoogle has become an essential tool for sales teams and NITR, especially during customer visits. Currently equipped with six modules, it is designed for growth and can be expanded to cover additional species such as milkfish, tilapia, and gamefowl. As Zoogle continues to evolve, it’s set to empower teams with even greater capabilities—helping them respond faster, think smarter, and serve customers better.